Interview
Cathy Burns — CEO, International Fresh Produce Association (IFPA)
The IFPA chief discusses labor, trade, consumption, retail realities and what it will take to build a stronger future for fresh produce.
By Edward Vernon
Marketing Matters
Economic pressure has not reduced demand so much as sharpened expectations about how food earns its place in daily life.
By Melinda Goodman
Product Snapshot
As shoppers pay closer attention to flavor and consistency, tomato suppliers see growth shifting toward a higher-value sales mix.
By Jane Rhodes
Sustainability
Produce companies are under pressure to reduce plastic, but shelf life and food waste are making the shift harder than it looks.
By Steve Maxwell
Sponsored Content
Built on deep agricultural roots in Mexico, Divine Flavor has developed into a multi-origin supplier of premium grapes and vegetables.
Opinion
Uncertainty postpones the investments that make food affordable over time, from new acreage to cold storage and automation.
By David L. Ortega
Insight
A Cal Poly classroom exercise reveals why younger shoppers are underwhelmed by the produce aisle — and what could help close
the gap.
By Lisa Cork
In uncertain markets, readiness is less about having every answer in advance and more about building the maturity, focus and discipline to act when conditions change.
By Ximena Jimenez
Features
Market Trends
After winning shopper curiosity and investor attention, the category now faces the harder task of turning trial into a lasting grocery habit.
By Amy Sowder
Product Snapshot
The category is already trusted by shoppers; suppliers now see growth in making the category easier to use and harder to overlook.
By Rachel Morgan
Regulation
A new EU framework for plant breeding will narrow the regulatory gap with the U.S., giving fresh produce breeders more room to develop climate-resilient crops and consumer-friendly traits.
Steve Maxwell
Economics
The new H-2A wage formula gives labor-intensive farms some relief, but it does little to solve the deeper labor shortage behind America’s rising farm wages.
Bobby Samuels
Expanded global sourcing, innovative flavor profiles, and growing consumer demand for healthy, convenient snacks are fueling a resurgence in the table grape category.
By Rachel Morgan
Feature
As the FDA grants a 30-month extension, produce firms face the daunting task of aligning complex global supply chains with the new Food Safety Modernization Act requirements.
by Doug Ohlemeier
Interviews
Alvaro Luque — CEO, Avocados From Mexico
The marketing-led executive behind one of produce’s best-known brands discusses loyalty, foodservice growth and the next stage of avocado consumption.
Hernán Garcés Echeverría — President, Garces Fruit
As president of Garces Fruit — the world’s largest cherry exporter — Hernán Garcés Echeverría reflects on the end of Chile’s extraordinary cherry boom and why quality, branding, and new alliances will now shape the industry’s next phase.
Robert Verloop — Executive Director and CEO of the California Walnut Board and Commission
The industry veteran is drawing on decades across produce to help California walnuts respond to global oversupply, reposition consumer perceptions and expand multichannel marketing.
Shanan Cox, Senior Director, Produce Merchandising — Sam's Club
From farm-country roots to a leader in produce at Sam’s Club, this merchant is doubling down on execution, resilience, and supplier accountability to protect member trust in a high-volume environment.