Marketing Matters

Fresh Trends Invigorate the Produce Marketer’s Playbook for 2025

Timely consumer insights and lifestyle trends set the stage for strategic marketing and a consistent online presence.

  • 4 minutes read

Articles

Consumer Food Trends: From Table to Tomorrow

Think plant-based, medicinal, hyper-local, flavorful, eco-friendly, convenient, AI personal shoppers and sustainability.

  • 3 minutes read

Unlocking Consistent Growth for Fresh Produce

Although total fresh food sales in the U.S. enjoyed a positive 2024, a report warns that many fresh produce categories.

  • 4 minutes read
Bananas

How Do You Solve a Problem Like Bananas?

The popular fruit dominates the produce aisle with unmatched consistency, but unlocking future growth requires a deeper understanding of consumer.

  • 4 minutes read

Navigating Cross-Border Trade in an Era of Uncertainty

The future of U.S.-Mexico produce trade under two new national leaderships.

  • 4 minutes read

Interviews

Miguel Bentín - President of the Peruvian Blueberry Growers’ Association

“We Must Prioritize the Value We Bring to the Market”

Miguel Bentín, a key figure in Peru’s blueberry industry, highlights how people-centered collaboration among businesses, government, and farmers drives sustainable growth while tackling challenges like overproduction and rural community impact.

  • 7 minutes read
CarrieAnn Arias - CEO of Pear Bureau Northwest

‘Produce Needs to be In the Driver’s Seat’

CarrieAnn Arias, the newly appointed CEO of Pear Bureau Northwest, brings her extensive marketing experience and industry insights to the role. Here, she outlines her vision for the pear industry and wider produce sector, and shares strategies for successful product innovation.

  • 18 minutes read
Interviews

“Tech Informs Decisions, but Relationships Build Businesses”

Farming, coupled with retail experience, has proven to be a winning combination for the new leader of Blue Book Services, the century-old produce industry data company.

  • 7 minutes read

Features

Produce Provenance

Cherries: From Spoils of War to Modern Obsession

A journey back to the fruit’s birthplace, subsequent integration and evolution over centuries.

  • 8 minutes read
Features

Fast Money, Fresh Food

How cashless payments are speeding up the supply chain, region by region.

  • 11 minutes read
Features

Cherries Continue to Make Produce Pop

As one of the last remaining truly seasonal, mainstream fruits in the U.S. market, the future for cherries looks rosy.

  • 11 minutes read

Digital Edition

February/March 2025

Receive each digital edition

Subscribe here!

Opinion