Interview
Cathy Burns — CEO, International Fresh Produce Association (IFPA)
The IFPA chief discusses labor, trade, consumption, retail realities and what it will take to build a stronger future for fresh produce.
By Edward Vernon
Sponsored Content
Built on deep agricultural roots in Mexico, Divine Flavor has developed into a multi-origin supplier of premium grapes and vegetables. Its strategy combines flavor, responsible production and close grower partnerships with an increasingly year-round offer.
Opinion
Uncertainty postpones the investments that make food affordable over time, from new acreage to cold storage and automation.
David L. Ortega
Insight
A Cal Poly classroom exercise reveals why younger shoppers are underwhelmed by the produce aisle — and what could help close
the gap.
Lisa Cork
Insight
Every effort to collect better information, strengthen collaboration, and build repeatable systems is an investment in a stronger organization.
Nikki Cossio
Opinion
As new breeding technologies move closer to the food aisle, consumer research suggests acceptance will depend less on the science itself than on whether shoppers see clear, tangible benefits.
R. Karina Gallardo
Marketing Matters
As shoppers seek bolder eating experiences, fresh fruits and vegetables have an opportunity to move beyond price-led messaging and put taste at the center of their appeal.
Tristan Simpson
In an age shaped by AI, talent no longer resides in individuals alone but emerges from the systems organizations use to direct, align, and mobilize human effort.
by Ximena Jimenez
Features
Regulation
A new EU framework for plant breeding will narrow the regulatory gap with the U.S., giving fresh produce breeders more room to develop climate-resilient crops and consumer-friendly traits.
Steve Maxwell
Economics
The new H-2A wage formula gives labor-intensive farms some relief, but it does little to solve the deeper labor shortage behind America’s rising farm wages.
Bobby Samuels
Expanded global sourcing, innovative flavor profiles, and growing consumer demand for healthy, convenient snacks are fueling a resurgence in the table grape category.
By Rachel Morgan
Feature
As the FDA grants a 30-month extension, produce firms face the daunting task of aligning complex global supply chains with the new Food Safety Modernization Act requirements.
by Doug Ohlemeier
Industry Chronicles
How a British PR maverick, a French salad and an ad hoc American Kale Association helped turn a Pizza Hut garnish into a produce phenomenon.
by Amy Sowder
Trucking
Carrier consolidation, aging fleets, and structural labor shortages are reshaping how fresh produce moves, and where risk now sits in the supply chain.
by Bobby Samuels
Interviews
Alvaro Luque — CEO, Avocados From Mexico
The marketing-led executive behind one of produce’s best-known brands discusses loyalty, foodservice growth and the next stage of avocado consumption.
Hernán Garcés Echeverría — President, Garces Fruit
As president of Garces Fruit — the world’s largest cherry exporter — Hernán Garcés Echeverría reflects on the end of Chile’s extraordinary cherry boom and why quality, branding, and new alliances will now shape the industry’s next phase.
Robert Verloop — Executive Director and CEO of the California Walnut Board and Commission
The industry veteran is drawing on decades across produce to help California walnuts respond to global oversupply, reposition consumer perceptions and expand multichannel marketing.
Shanan Cox, Senior Director, Produce Merchandising — Sam's Club
From farm-country roots to a leader in produce at Sam’s Club, this merchant is doubling down on execution, resilience, and supplier accountability to protect member trust in a high-volume environment.