Trucking

When the Trucks Don’t Show

Carrier consolidation, aging fleets, and structural labor shortages are reshaping how fresh produce moves, and where risk now sits in the supply chain.

Articles

Why Market Access Now Shapes Competitive Advantage

As traceability rules tighten and chemical limits fall, access to key markets increasingly depends on how supply chains are designed,.

Asparagus Moves From Seasonal Signal to Retail Staple

From impulse merchandising to spring promotions, the green vegetable performance increasingly depends on how well supply timing and in-store execution.

Tighter Stonefruit Supplies in 2025

But the category’s versatility means it continues to play a major role as a headline summer fruit.

The Changing Economics of Produce Shopping

As grocery shopping becomes faster and more digital, the mechanisms that once drove discovery, trial, and consumption of fresh produce.

Interviews

Interviews

Julie Krivanek, Executive Development and Succession Consultant: “At The Senior Level, The Blind Spot is

The veteran leadership coach discusses the biggest risks facing produce executives, and what succession, taste, and technology reveal about the industry’s future.

Interviews

Anthony Serafino, president of Exp Group: ‘Marketing is What Will Really Transform the Produce Industry’

As a second-generation leader dedicated to the company’s legacy, Anthony Serafino is committed to expanding its reach and growing its reputation.

Interviews

Ian LeMay: California Well-Positioned to Lead Grape Industry for Decades to Come

The new leader of the California Table Grape Commission builds on a strong legacy while adapting to new pressures in trade, technology, and sustainability.

Features

Trucking

When the Trucks Don’t Show

Carrier consolidation, aging fleets, and structural labor shortages are reshaping how fresh produce moves, and where risk now sits in the supply chain.

Organics

Organic Sector Looks to Capitalize on Shifting Consumer Priorities

As concern over chemical residues and transparency grows, organic producers see an opportunity to extend recent gains despite inflation and pricing pressure.

Produce Provenance

How the Carrot Conquered the World

From ancient medicine to modern snack food, the carrot’s 10,000-year journey reveals how ingenuity — and a bit of myth — reshaped the way we eat.

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