Economics
The new H-2A wage formula gives labor-intensive farms some relief, but it does little to solve the deeper labor shortage behind America’s rising farm wages.
Bobby Samuels
Opinion
As new breeding technologies move closer to the food aisle, consumer research suggests acceptance will depend less on the science itself than on whether shoppers see clear, tangible benefits.
R. Karina Gallardo
Marketing Matters
As shoppers seek bolder eating experiences, fresh fruits and vegetables have an opportunity to move beyond price-led messaging and put taste at the center of their appeal.
Tristan Simpson
In an age shaped by AI, talent no longer resides in individuals alone but emerges from the systems organizations use to direct, align, and mobilize human effort.
by Ximena Jimenez
Marketing Matters
Economic pressure has not reduced demand so much as sharpened expectations about how food earns its place in daily life.
by Melinda Goodman
Opinion
How segmentation helps us interpret evolving buyer behavior and identify the shoppers powering category growth.
by Matt Schraut
Market Trends
Like riding a bike, organic success comes from adjusting to the terrain, not forcing a single speed.
Tom Barnes
Leadership Perspectives
Why small lapses in accountability often reveal much bigger problems beneath the surface.
by Karen Caplan
Features
Expanded global sourcing, innovative flavor profiles, and growing consumer demand for healthy, convenient snacks are fueling a resurgence in the table grape category.
By Rachel Morgan
Feature
As the FDA grants a 30-month extension, produce firms face the daunting task of aligning complex global supply chains with the new Food Safety Modernization Act requirements.
by Doug Ohlemeier
Industry Chronicles
How a British PR maverick, a French salad and an ad hoc American Kale Association helped turn a Pizza Hut garnish into a produce phenomenon.
by Amy Sowder
Trucking
Carrier consolidation, aging fleets, and structural labor shortages are reshaping how fresh produce moves, and where risk now sits in the supply chain.
by Bobby Samuels
Product Snapshot
Apples remain one of produce’s most familiar staples, but the next stage of growth depends on giving shoppers clearer reasons to buy them more often.
by Jane Rhodes
Innovation
As AI, automation and robotics accelerate across the fresh produce supply chain, growers and retailers face a greater challenge than selecting the right tools: ensuring the right problems are being solved.
by Chris Koger
Interviews
Hernán Garcés Echeverría — President, Garces Fruit
As president of Garces Fruit — the world’s largest cherry exporter — Hernán Garcés Echeverría reflects on the end of Chile’s extraordinary cherry boom and why quality, branding, and new alliances will now shape the industry’s next phase.
Robert Verloop — Executive Director and CEO of the California Walnut Board and Commission
The industry veteran is drawing on decades across produce to help California walnuts respond to global oversupply, reposition consumer perceptions and expand multichannel marketing.
Shanan Cox, Senior Director, Produce Merchandising — Sam's Club
From farm-country roots to a leader in produce at Sam’s Club, this merchant is doubling down on execution, resilience, and supplier accountability to protect member trust in a high-volume environment.
Julie Krivanek — Executive Development and Succession Consultant
The veteran leadership coach discusses the biggest risks facing produce executives, and what succession, taste, and technology reveal about the industry’s future.