Interviews

Julie Krivanek, Executive Development and Succession Consultant: “At The Senior Level, The Blind Spot is Comfort”

The veteran leadership coach discusses the biggest risks facing produce executives, and what succession, taste, and technology reveal about the industry’s future.

Articles

The Changing Economics of Produce Shopping

As grocery shopping becomes faster and more digital, the mechanisms that once drove discovery, trial, and consumption of fresh produce.

Rethinking Differentiation in Fresh Produce

Why true market advantage in produce comes from understanding what others value — not just what you grow or sell.

The Age of Complacency

When intelligence stops pushing back, leadership risks losing the friction that drives real thinking and progress.

From Nearshoring to ‘Neighborshoring’: North America’s Second Integration Wave

With a new trade review approaching, the region’s success depends on turning supply chains into shared systems of innovation.

Interviews

Interviews

Julie Krivanek, Executive Development and Succession Consultant: “At The Senior Level, The Blind Spot is

The veteran leadership coach discusses the biggest risks facing produce executives, and what succession, taste, and technology reveal about the industry’s future.

Interviews

Anthony Serafino, president of Exp Group: ‘Marketing is What Will Really Transform the Produce Industry’

As a second-generation leader dedicated to the company’s legacy, Anthony Serafino is committed to expanding its reach and growing its reputation.

Interviews

Ian LeMay: California Well-Positioned to Lead Grape Industry for Decades to Come

The new leader of the California Table Grape Commission builds on a strong legacy while adapting to new pressures in trade, technology, and sustainability.

Features

Organics

Organic Sector Looks to Capitalize on Shifting Consumer Priorities

As concern over chemical residues and transparency grows, organic producers see an opportunity to extend recent gains despite inflation and pricing pressure.

Produce Provenance

How the Carrot Conquered the World

From ancient medicine to modern snack food, the carrot’s 10,000-year journey reveals how ingenuity — and a bit of myth — reshaped the way we eat.

International

New Peruvian Law Could Spark Next Export Boom

The country is betting on lower taxes to boost its farm exports and strengthen its agricultural competitiveness — a move that has stirred debate over who will truly benefit.

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