Industry Chronicles
How a British PR maverick, a French salad and an ad hoc American Kale Association helped turn a Pizza Hut garnish into a produce phenomenon.
by Amy Sowder
Marketing Matters
Economic pressure has not reduced demand so much as sharpened expectations about how food earns its place in daily life.
by Melinda Goodman
Opinion
How segmentation helps us interpret evolving buyer behavior and identify the shoppers powering category growth.
by Matt Schraut
Market Trends
Like riding a bike, organic success comes from adjusting to the terrain, not forcing a single speed.
Tom Barnes
Product Snapshot
From impulse merchandising to spring promotions, the green vegetable performance increasingly depends on how well supply timing and in-store execution align.
by Rachel Morgan
Opinion
As grocery shopping becomes faster and more digital, the mechanisms that once drove discovery, trial, and consumption of fresh produce are quietly eroding.
by Bill Weyland
Marketing Matters
Why true market advantage in produce comes from understanding what others value — not just what you grow or sell.
by Lisa Cork
Leadership Perspectives
When intelligence stops pushing back, leadership risks losing the friction that drives real thinking and progress.
by Ximena Jimenez
Features
Trucking
Carrier consolidation, aging fleets, and structural labor shortages are reshaping how fresh produce moves, and where risk now sits in the supply chain.
by Bobby Samuels
Product Snapshot
Apples remain one of produce’s most familiar staples, but the next stage of growth depends on giving shoppers clearer reasons to buy them more often.
by Jane Rhodes
Innovation
As AI, automation and robotics accelerate across the fresh produce supply chain, growers and retailers face a greater challenge than selecting the right tools: ensuring the right problems are being solved.
by Chris Koger
Marketing
How evolving food, health, and lifestyle trends are reshaping consumer expectations and redefining how produce brands build demand in 2026 and beyond.
by Amy Sowder
Produce Provenance
Before it was a consumer choice, this production method emerged from political ideas and social hierarchy.
by John Paap
Product Snapshot
But the category’s versatility means it continues to play a major role as a headline summer fruit.
by Jane Rhodes
Interviews
Robert Verloop — Executive Director and CEO of the California Walnut Board and Commission
The industry veteran is drawing on decades across produce to help California walnuts respond to global oversupply, reposition consumer perceptions and expand multichannel marketing.
Shanan Cox, Senior Director, Produce Merchandising — Sam's Club
From farm-country roots to a leader in produce at Sam’s Club, this merchant is doubling down on execution, resilience, and supplier accountability to protect member trust in a high-volume environment.
Julie Krivanek — Executive Development and Succession Consultant
The veteran leadership coach discusses the biggest risks facing produce executives, and what succession, taste, and technology reveal about the industry’s future.
Anthony Serafino — President of Exp Group:
As a second-generation leader dedicated to the company’s legacy, Anthony Serafino is committed to expanding its reach and growing its reputation.