Insight
A Cal Poly classroom exercise reveals why younger shoppers are underwhelmed by the produce aisle — and what could help close
the gap.
Lisa Cork
In uncertain markets, readiness is less about having every answer in advance and more about building the maturity, focus and discipline to act when conditions change.
Ximena Jimenez
Opinion
With 48 nations coming together, the World Cup celebrates the things — like a love of sport and shared food — that unite us all.
David Fikes
Marketing Matters
As shoppers seek bolder eating experiences, fresh fruits and vegetables have an opportunity to move beyond price-led messaging and put taste at the center of their appeal.
Tristan Simpson
In an age shaped by AI, talent no longer resides in individuals alone but emerges from the systems organizations use to direct, align, and mobilize human effort.
by Ximena Jimenez
Opinion
Why attention, intent, and judgment — not access — determine analytics ROI.
by Eric Le Blanc
Opinion
In organic produce, adaptable programs that expect the unexpected have the best chance for success.
by Bianca Kaprielian
Features
Economics
The new H-2A wage formula gives labor-intensive farms some relief, but it does little to solve the deeper labor shortage behind America’s rising farm wages.
Bobby Samuels
Expanded global sourcing, innovative flavor profiles, and growing consumer demand for healthy, convenient snacks are fueling a resurgence in the table grape category.
By Rachel Morgan
Feature
As the FDA grants a 30-month extension, produce firms face the daunting task of aligning complex global supply chains with the new Food Safety Modernization Act requirements.
by Doug Ohlemeier
Industry Chronicles
How a British PR maverick, a French salad and an ad hoc American Kale Association helped turn a Pizza Hut garnish into a produce phenomenon.
by Amy Sowder
Trucking
Carrier consolidation, aging fleets, and structural labor shortages are reshaping how fresh produce moves, and where risk now sits in the supply chain.
by Bobby Samuels
Product Snapshot
Apples remain one of produce’s most familiar staples, but the next stage of growth depends on giving shoppers clearer reasons to buy them more often.
by Jane Rhodes
Interviews
Alvaro Luque — CEO, Avocados From Mexico
The marketing-led executive behind one of produce’s best-known brands discusses loyalty, foodservice growth and the next stage of avocado consumption.
Hernán Garcés Echeverría — President, Garces Fruit
As president of Garces Fruit — the world’s largest cherry exporter — Hernán Garcés Echeverría reflects on the end of Chile’s extraordinary cherry boom and why quality, branding, and new alliances will now shape the industry’s next phase.
Robert Verloop — Executive Director and CEO of the California Walnut Board and Commission
The industry veteran is drawing on decades across produce to help California walnuts respond to global oversupply, reposition consumer perceptions and expand multichannel marketing.
Shanan Cox, Senior Director, Produce Merchandising — Sam's Club
From farm-country roots to a leader in produce at Sam’s Club, this merchant is doubling down on execution, resilience, and supplier accountability to protect member trust in a high-volume environment.