International

New Peruvian Law Could Spark Next Export Boom

The country is betting on lower taxes to boost its farm exports and strengthen its agricultural competitiveness — a move that has stirred debate over who will truly benefit.

Articles

Rethinking Differentiation in Fresh Produce

Why true market advantage in produce comes from understanding what others value — not just what you grow or sell.

The Age of Complacency

When intelligence stops pushing back, leadership risks losing the friction that drives real thinking and progress.

From Nearshoring to ‘Neighborshoring’: North America’s Second Integration Wave

With a new trade review approaching, the region’s success depends on turning supply chains into shared systems of innovation.

The GLP-1 Effect: Why Shelf Life and Quality Standards Have Become a Competitive Advantage

Success in tomorrow’s market requires investing in quality, preservation, and health positioning today.

Interviews

Interviews

Anthony Serafino, president of Exp Group: ‘Marketing is What Will Really Transform the Produce Industry’

As a second-generation leader dedicated to the company’s legacy, Anthony Serafino is committed to expanding its reach and growing its reputation.

Interviews

Ian LeMay: California Well-Positioned to Lead Grape Industry for Decades to Come

The new leader of the California Table Grape Commission builds on a strong legacy while adapting to new pressures in trade, technology, and sustainability.

Interviews

Sonya Constable, VP of Produce at Sprouts: Retailers and Suppliers That Solve Together Will Win

After a career in general merchandising, the retail veteran brings a fresh lens to produce at Sprouts — prioritizing freshness, innovation, and long-term supplier alignment.

Features

Produce Provenance

How the Carrot Conquered the World

From ancient medicine to modern snack food, the carrot’s 10,000-year journey reveals how ingenuity — and a bit of myth — reshaped the way we eat.

International

New Peruvian Law Could Spark Next Export Boom

The country is betting on lower taxes to boost its farm exports and strengthen its agricultural competitiveness — a move that has stirred debate over who will truly benefit.

Consumers

Fresh Produce Consumers Have Changed For Good

Years of disruption have reshaped how Americans shop for fresh food, turning routine purchases into more thoughtful, flexible choices.

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