The Myth Versus the Reality of Using AI for Fresh Produce Packaging Design
My latest idea in fresh produce marketing comes from the classroom. This spring quarter 2024, my AGB445 Fresh Produce Marketing class at Cal.
Articles
The Unlikely Evolution of Agricultural Trade
The sky above the market was a thick gray winter fog, mingling with the exhaust of forklifts and diesel trucks. Beneath my feet.
Networking is Working
We all know that networking is one of the most crucial practices in the business world, yet despite its seemingly straightforward nature, it.
The Rise of Seedless Lemons
As the industry continues to innovate, the future of the world’s produce aisles may feature an even broader selection of seedless fruit and.
Fair Play on Aisle Five: New Grocer Code Rewrites Rules in Canadian Market
The set of rules will enhance transparency and fairness in the Canadian marketplace.
Are Supermarkets Really Price Gouging?
Retailers must balance cost management with competitive pricing strategies to attract and retain customers.
GLC Cerritos Expands Supply of Jalisco Avocados to the U.S.
The leading grower-shipper is differentiating through its extensive sustainability initiatives, critical mass of premium-quality product, and dependability for its clients.
The Challenge of Sustaining Export-Focused Family Agribusinesses
Amid global challenges and local adversities, Latin American family-owned grower-exporters face hurdles for passing the agricultural baton across generations.
Villita Avocados’ Pioneering Sustainability Initiatives Prove a Big Hit
The family-owned grower-shipper has recently launched a new line of aesthetically imperfect yet perfectly delicious avocados and revolutionary plastic-free bags.
The Marketing Audience Isn’t Always About the Sale
A multifaceted approach to the labor shortage is essential for optimum success up and down the supply chain.