About Us

Vision Magazine North America is a print and digital publication for retail executives, importers, distributors, suppliers and agribusiness leaders across the U.S. and Canada. Its editions give readers access to in-depth produce industry journalism across print, desktop and mobile formats, with a focus on the commercial trends, executive decisions and market shifts shaping the fresh fruit and vegetable sector.

The magazine is part of the wider Vision Magazine family, which also includes Vision Magazine Latin America, a leading publication for executives in the agro-export industry, and Vision Magazine Europe, created to serve fresh produce leaders across key European markets. 

Published by Yentzen Group

Yentzen Group is a Chile-headquartered global media and communications company focused on the produce industry. Through its websites, magazines, events and commercial content services, the group connects producers, exporters, importers, retailers and suppliers with the information and industry networks they need to compete.

Its media portfolio includes FreshFruitPortal.com, PortalFruticola.com and ChinaFruitPortal.com, which publish daily produce industry news in English, Spanish and Chinese. Across its websites, Yentzen Group reaches more than 11 million annual page views, more than 145,000 newsletter subscribers and more than 470,000 social media followers worldwide.

Beyond publishing

Yentzen Group also organizes industry events that bring together leading voices from across the produce supply chain, including the Global Cherry Summit, Cherry Tech Convention, Global Grape Convention and Global Avocado Summit. These events have become important meeting points for companies, executives and technical specialists working across global fruit categories.