“We Haven’t Even Started Yet”
The marketing-led executive behind one of produce’s best-known brands discusses loyalty, foodservice growth and the next stage of avocado consumption.
How Fresh Produce Wins in a High-Pressure Food Economy
Economic pressure has not reduced demand so much as sharpened expectations about how food earns its place in daily life.
Shopper Behavior is Evolving. Strategy Should Too
How segmentation helps us interpret evolving buyer behavior and identify the shoppers powering category growth.
Smart Fields, Smarter Blueberries
How the industry is turning field data into measurable margin gains across the value chain.
Why Market Access Now Shapes Competitive Advantage
As traceability rules tighten and chemical limits fall, access to key markets increasingly depends on how supply chains are designed, not just how fruit is grown.
Asparagus Moves From Seasonal Signal to Retail Staple
From impulse merchandising to spring promotions, the green vegetable performance increasingly depends on how well supply timing and in-store execution align.
The Changing Economics of Produce Shopping
As grocery shopping becomes faster and more digital, the mechanisms that once drove discovery, trial, and consumption of fresh produce are quietly eroding.
Interviews
Features
The New Math for Farm Labor
The new H-2A wage formula gives labor-intensive farms some relief, but it does little to solve the deeper labor shortage behind America’s rising farm wages.
Consistent Supply and Flavor Innovation Fuel Grape Growth
Expanded global sourcing, innovative flavor profiles, and growing consumer demand for healthy, convenient snacks are fueling a resurgence in the table grape category.
Produce Industry Braces for FSMA Traceability Overhaul
As the FDA grants a 30-month extension, produce firms face the daunting task of aligning complex global supply chains with the new Food Safety Modernization Act requirements.
The Kale Conspiracy That Wasn’t
How a British PR maverick, a French salad and an ad hoc American Kale Association helped turn a Pizza Hut garnish into a produce phenomenon.
When the Trucks Don’t Show
Carrier consolidation, aging fleets, and structural labor shortages are reshaping how fresh produce moves, and where risk now sits in the supply chain.
A More Intentional Apple Aisle
Apples remain one of produce’s most familiar staples, but the next stage of growth depends on giving shoppers clearer reasons to buy them more often.
