Feature
Produce Industry Braces for FSMA Traceability Overhaul
As the FDA grants a 30-month extension, produce firms face the daunting task of aligning complex global supply chains with the new Food Safety Modernization Act requirements.
How Fresh Produce Wins in a High-Pressure Food Economy
Economic pressure has not reduced demand so much as sharpened expectations about how food earns its place in daily life.
Shopper Behavior is Evolving. Strategy Should Too
How segmentation helps us interpret evolving buyer behavior and identify the shoppers powering category growth.
Smart Fields, Smarter Blueberries
How the industry is turning field data into measurable margin gains across the value chain.
Why Market Access Now Shapes Competitive Advantage
As traceability rules tighten and chemical limits fall, access to key markets increasingly depends on how supply chains are designed, not just how fruit is grown.
Asparagus Moves From Seasonal Signal to Retail Staple
From impulse merchandising to spring promotions, the green vegetable performance increasingly depends on how well supply timing and in-store execution align.
The Changing Economics of Produce Shopping
As grocery shopping becomes faster and more digital, the mechanisms that once drove discovery, trial, and consumption of fresh produce are quietly eroding.
Interviews
Features
Produce Industry Braces for FSMA Traceability Overhaul
As the FDA grants a 30-month extension, produce firms face the daunting task of aligning complex global supply chains with the new Food Safety Modernization Act requirements.
The Kale Conspiracy That Wasn’t
How a British PR maverick, a French salad and an ad hoc American Kale Association helped turn a Pizza Hut garnish into a produce phenomenon.
When the Trucks Don’t Show
Carrier consolidation, aging fleets, and structural labor shortages are reshaping how fresh produce moves, and where risk now sits in the supply chain.
A More Intentional Apple Aisle
Apples remain one of produce’s most familiar staples, but the next stage of growth depends on giving shoppers clearer reasons to buy them more often.
Technology Without Regret
As AI, automation and robotics accelerate across the fresh produce supply chain, growers and retailers face a greater challenge than selecting the right tools: ensuring the right problems are being.
From Viral Moments to Market Strategy
How evolving food, health, and lifestyle trends are reshaping consumer expectations and redefining how produce brands build demand in 2026 and beyond.
