Analysis & Opinion
Marketing Matters
Economic pressure has not reduced demand so much as sharpened expectations about how food earns its place in daily life.
By Melinda Goodman
Insight
The produce industry’s consumption problem may have less to do with price than with waste, planning and a widening culinary skills gap.
by Mike Mauti
Opinion
Winning shoppers in a changing retail market requires suppliers to connect category strategy with marketing that gives consumers a reason to buy.
By Andrew Kerr and Naba Bakar
Opinion
Uncertainty postpones the investments that make food affordable over time, from new acreage to cold storage and automation.
By David L. Ortega
Insight
A Cal Poly classroom exercise reveals why younger shoppers are underwhelmed by the produce aisle — and what could help close
the gap.
By Lisa Cork
In uncertain markets, readiness is less about having every answer in advance and more about building the maturity, focus and discipline to act when conditions change.
By Ximena Jimenez
Opinion
With 48 nations coming together, the World Cup celebrates the things — like a love of sport and shared food — that unite us all.
David Fikes
As the 2026 USMCA review approaches, the fresh produce industry faces a test of whether North America’s integrated supply chain can withstand political pressure and regulatory friction.
Federico Schaffler
Insight
Every effort to collect better information, strengthen collaboration, and build repeatable systems is an investment in a stronger organization.
Nikki Cossio
Opinion
As new breeding technologies move closer to the food aisle, consumer research suggests acceptance will depend less on the science itself than on whether shoppers see clear, tangible benefits.