Reefer Shipping Shows its Flexibility and Resilience
Amid recurring global disruptions, the reefer shipping industry has navigated challenges from geopolitical conflicts to shifting market demands.
U.S. Exporters Have Adapted to Ease the Impact of China’s Tarrifs
A key strategy for many has been to explore new markets, such as in Southeast Asia and beyond.
The Challenges of Communication in the Global Produce Trade
Language is not just about words—it’s about context, tone, and the shared experiences that help build trust.
Rethinking Global Fruit Markets for a Changing World
Markets worldwide are shifting as producers adapt to economic uncertainties, emerging market potential, and changing consumer demands.
A Look at Peruvian Blueberries in Global Markets
The country’s strategic export growth is reshaping global markets, balancing record-high production with innovative approaches to maintain stability and meet rising demand.
“The Global Grape Industry is Poised for a Transformation”
Alvaro Muñoz, the leader of AMFRESH - a powerhouse in fruit genetics that owns GENESIS Fresh and recently acquired IFG and merged it
How Blockchain is Revolutionizing the Food Supply Chain
Blockchain for the food supply chain - It’s about more than just fancy tech—it’s about building a food system we can really trust.
The Myth Versus the Reality of Using AI for Fresh Produce Packaging Design
My latest idea in fresh produce marketing comes from the classroom. This spring quarter 2024, my AGB445 Fresh Produce Marketing class at Cal
The Evolution of the Greenhouse
On a damp winter morning on the Isle of Capri—an island in Italy’s Bay of Naples—the winds swept through Villa Jovis as the
The Unlikely Evolution of Agricultural Trade
The sky above the market was a thick gray winter fog, mingling with the exhaust of forklifts and diesel trucks. Beneath my feet