Rethinking Differentiation in Fresh Produce
Why true market advantage in produce comes from understanding what others value — not just what you grow or sell.
Columns
From Nearshoring to ‘Neighborshoring’: North America’s Second Integration Wave
With a new trade review approaching, the region’s success depends on turning supply chains into shared systems of innovation.
The GLP-1 Effect: Why Shelf Life and Quality Standards Have Become a Competitive Advantage
Success in tomorrow’s market requires investing in quality, preservation, and health positioning today.
Lessons from a Turbulent Year: Finding Opportunity in 2026
As we close out 2025, I find myself doing what most of us do this time of year — taking stock. Where have.
When Power Isn’t Divided, it Multiplies
Why today’s most effective leaders are embracing collaboration over hierarchy.
Getting Comfortable With AI
How leaders can turn artificial intelligence into a partner for smarter strategy and decision-making.
AI-Driven Freshness as a New Marketing Weapon
From shelf life to storytelling, artificial intelligence is giving fresh produce marketers a powerful edge.
Artificial Intelligence is Redesigning the Future of Food
Emerging technologies are building a self-optimizing ecosystem that promises less waste, more nutrition, and smarter consumption.
Innovation is Redefining Produce
The new wave of automation, packaging innovation, and transparency is transforming how fresh food is grown, moved, and delivered.
Sustainability Has Become Trendy — On the Farm, It’s Been Essential for Generations
We hear the drumbeat daily. But what does it mean to farmers?