Produce Industry Braces for FSMA Traceability Overhaul
As the FDA grants a 30-month extension, produce firms face the daunting task of aligning complex global supply chains with the new Food Safety Modernization Act requirements.
Strong Organic Programs Are Built for Uncertainty
In organic produce, adaptable programs that expect the unexpected have the best chance for success.
Robotic Harvesters Will Soon Beat Labor
The economics of apples, strawberries, and the long wait for agriculture’s automation tipping point.
“We Must Constantly Challenge the Market”
As president of Garces Fruit — the world’s largest cherry exporter — Hernán Garcés Echeverría reflects on the end of Chile’s extraordinary cherry boom and why quality, branding, and new alliances will now shape the industry’s next phase.
The Kale Conspiracy That Wasn’t
How a British PR maverick, a French salad and an ad hoc American Kale Association helped turn a Pizza Hut garnish into a produce phenomenon.
“Walnuts Are Produce, Too”
The industry veteran is drawing on decades across produce to help California walnuts respond to global oversupply, reposition consumer perceptions and expand multichannel marketing.
When the Trucks Don’t Show
Carrier consolidation, aging fleets, and structural labor shortages are reshaping how fresh produce moves, and where risk now sits in the supply chain.
A More Intentional Apple Aisle
Apples remain one of produce’s most familiar staples, but the next stage of growth depends on giving shoppers clearer reasons to buy them more often.
How Fresh Produce Wins in a High-Pressure Food Economy
Economic pressure has not reduced demand so much as sharpened expectations about how food earns its place in daily life.
Shopper Behavior is Evolving. Strategy Should Too
How segmentation helps us interpret evolving buyer behavior and identify the shoppers powering category growth.