Features

Organics
As concern over chemical residues and transparency grows, organic producers see an opportunity to extend recent gains despite inflation and pricing pressure.

by Steve Maxwell

Produce Provenance
From ancient medicine to modern snack food, the carrot’s 10,000-year journey reveals how ingenuity — and a bit of myth — reshaped the way we eat.

by John Paap

International
The country is betting on lower taxes to boost its farm exports and strengthen its agricultural competitiveness — a move that has stirred debate over who will truly benefit.

by Sandro Mairata

Consumers
Years of disruption have reshaped how Americans shop for fresh food, turning routine purchases into more thoughtful, flexible choices.

By Edward Vernon

Product Snapshot
After a year of shifting market conditions and steady consumer demand, avocado suppliers are entering 2026 with expectations of healthy crops and attractive pricing, as well as renewed optimism for growth across the category.

by Jane Rhodes

Consumers
Years of disruption have reshaped how Americans shop for fresh food, turning routine purchases into more thoughtful, flexible choices.

by Edward Vernon

Product Snapshot
From varietal innovation to new branding and merchandising, apples continue to reinvent themselves for growers, retailers, and consumers.

by Steve Maxwell

Produce Provenance
Over time, the two have naturally become bound together, driving a marketing triumph.

By John Paap

Retail
The rise of loyalty schemes and retail media has tilted the balance of power, forcing produce suppliers to fight algorithms as much as rivals.

by Bobby Samuels

Regional Snapshot
Greenhouse scale, regional range, and resilient trade ties are shaping the country’s next chapter in fresh produce.

by Edward Vernon

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