Features
Product Snapshot
Apples remain one of produce’s most familiar staples, but the next stage of growth depends on giving shoppers clearer reasons to buy them more often.
by Jane Rhodes
Innovation
As AI, automation and robotics accelerate across the fresh produce supply chain, growers and retailers face a greater challenge than selecting the right tools: ensuring the right problems are being solved.
by Chris Koger
Marketing
How evolving food, health, and lifestyle trends are reshaping consumer expectations and redefining how produce brands build demand in 2026 and beyond.
by Amy Sowder
Produce Provenance
Before it was a consumer choice, this production method emerged from political ideas and social hierarchy.
by John Paap
Product Snapshot
But the category’s versatility means it continues to play a major role as a headline summer fruit.
by Jane Rhodes
Organics
As concern over chemical residues and transparency grows, organic producers see an opportunity to extend recent gains despite inflation and pricing pressure.
by Steve Maxwell
Produce Provenance
From ancient medicine to modern snack food, the carrot’s 10,000-year journey reveals how ingenuity — and a bit of myth — reshaped the way we eat.
by John Paap
International
The country is betting on lower taxes to boost its farm exports and strengthen its agricultural competitiveness — a move that
has stirred debate over who will truly benefit.
by Sandro Mairata
Consumers
Years of disruption have reshaped how Americans shop for fresh food, turning routine purchases into more thoughtful, flexible choices.
By Edward Vernon
Product Snapshot
After a year of shifting market conditions and steady consumer demand, avocado suppliers are entering 2026 with expectations of healthy crops and attractive pricing, as well as renewed optimism for growth across the category.
