“The Future of Ag Will Depend on Technology”
Robert Kershaw, CEO of major grower-marketer Superfresh Growers, puts forward his views on what lies ahead for the produce industry.
Social Media Can Be The Key Link to Consumers
Social media is most effective when it complements an overall marketing plan.
In China, Beware the Ice Cream Assassin
The newly coined phrase refers to unexpectedly high prices for groceries at the checkout counter.
From Luxury to Ubiquity: The History of Lemons
This bright yellow citrus favorite has played many roles throughout human history.
AI is Transforming the Grocery Industry
Supermarkets are integrating AI language models into their online platforms, creating virtual assistants capable of answering questions, offering help and processing orders.
How to Stay Secure From Cyberattacks
The produce industry must ensure it’s protected from this growing threat to avoid potential multimillion-dollar costs and impacts to operations.
What’s In Your Marketing Toolkit?
Tools help us become better marketers by broadening our thinking and deepening our consumer understanding.
Mexico’s Future in the Grape Trade Looks Bright
With a coveted supply window and a huge market on its doorstep, production is set to soar over the coming years.
AgroFresh Solutions Lead to Longer-Lasting Produce
The agtech innovator is celebrating the 20-year anniversary of its flagship product, SmartFresh, which extends the shelf life and maintains quality of fresh.
Long-term Inflation in Produce
A look at pricing and volume data over the last four years provides a broader view of what has been happening with fruit.