U.S. Exporters Have Adapted to Ease the Impact of China’s Tarrifs
A key strategy for many has been to explore new markets, such as in Southeast Asia and beyond.
The Challenges of Communication in the Global Produce Trade
Language is not just about words—it’s about context, tone, and the shared experiences that help build trust.
Rethinking Global Fruit Markets for a Changing World
Markets worldwide are shifting as producers adapt to economic uncertainties, emerging market potential, and changing consumer demands.
A Look at Peruvian Blueberries in Global Markets
The country’s strategic export growth is reshaping global markets, balancing record-high production with innovative approaches to maintain stability and meet rising demand.
“The Global Grape Industry is Poised for a Transformation”
Alvaro Muñoz, the leader of AMFRESH – a powerhouse in fruit genetics that owns GENESIS Fresh and recently acquired IFG and merged it with SNFL to create BLOOM Fresh – shares future plans and valuable insights.
How Blockchain is Revolutionizing the Food Supply Chain
Blockchain for the food supply chain – It’s about more than just fancy tech—it’s about building a food system we can really trust.
The Myth Versus the Reality of Using AI for Fresh Produce Packaging Design
My latest idea in fresh produce marketing comes from the classroom. This spring quarter 2024, my AGB445 Fresh Produce Marketing class at Cal Poly State University—where I proudly teach the nation’s only university-based fresh produce marketing course—provided me with a fresh perspective on the rapidly evolving landscape of AI, consumer preferences and how both can […]
The Evolution of the Greenhouse
On a damp winter morning on the Isle of Capri—an island in Italy’s Bay of Naples—the winds swept through Villa Jovis as the Roman Emperor Tiberius rose from his bed. The Emperor was in poor health and had been for some time after an unfortunate javelin throw wrenched his shoulder. He was hungry and craved […]
The Unlikely Evolution of Agricultural Trade
The sky above the market was a thick gray winter fog, mingling with the exhaust of forklifts and diesel trucks. Beneath my feet was a sticky goo, a gelatinous cocktail of fruits from around the globe, relentlessly crushed and blended over years of constant chaos. Wholesalers shouted, struggling with the buyers looking over the hundreds, […]
Apples Are His Business and His Passion
Todd Fryhover has been the epitome of the ‘happy warrior’ in his myriad of duties representing the Washington Apple Commission as president for the past 16 years. A great communicator, who has spent the majority of his life working with and around apples, Fryhover is proud of the legacy he will leave behind for his […]