Why Market Access Now Shapes Competitive Advantage
As traceability rules tighten and chemical limits fall, access to key markets increasingly depends on how supply chains are designed, not just how.
When the Trucks Don’t Show
Carrier consolidation, aging fleets, and structural labor shortages are reshaping how fresh produce moves, and where risk now sits in the supply chain.
Asparagus Moves From Seasonal Signal to Retail Staple
From impulse merchandising to spring promotions, the green vegetable performance increasingly depends on how well supply timing and in-store execution align.
Tighter Stonefruit Supplies in 2025
But the category’s versatility means it continues to play a major role as a headline summer fruit.
Organic Sector Looks to Capitalize on Shifting Consumer Priorities
As concern over chemical residues and transparency grows, organic producers see an opportunity to extend recent gains despite inflation and pricing pressure.
The Changing Economics of Produce Shopping
As grocery shopping becomes faster and more digital, the mechanisms that once drove discovery, trial, and consumption of fresh produce are quietly eroding.
Julie Krivanek, Executive Development and Succession Consultant: “At The Senior Level, The Blind Spot is Comfort”
The veteran leadership coach discusses the biggest risks facing produce executives, and what succession, taste, and technology reveal about the industry’s future.
How the Carrot Conquered the World
From ancient medicine to modern snack food, the carrot’s 10,000-year journey reveals how ingenuity — and a bit of myth — reshaped the.
Rethinking Differentiation in Fresh Produce
Why true market advantage in produce comes from understanding what others value — not just what you grow or sell.
The Age of Complacency
When intelligence stops pushing back, leadership risks losing the friction that drives real thinking and progress.