How Blockchain is Revolutionizing the Food Supply Chain
Blockchain for the food supply chain – It’s about more than just fancy tech—it’s about building a food system we can really trust.
The Myth Versus the Reality of Using AI for Fresh Produce Packaging Design
My latest idea in fresh produce marketing comes from the classroom. This spring quarter 2024, my AGB445 Fresh Produce Marketing class at Cal Poly State University—where I proudly teach the nation’s only university-based fresh produce marketing course—provided me with a fresh perspective on the rapidly evolving landscape of AI, consumer preferences and how both can […]
The Evolution of the Greenhouse
On a damp winter morning on the Isle of Capri—an island in Italy’s Bay of Naples—the winds swept through Villa Jovis as the Roman Emperor Tiberius rose from his bed. The Emperor was in poor health and had been for some time after an unfortunate javelin throw wrenched his shoulder. He was hungry and craved […]
The Unlikely Evolution of Agricultural Trade
The sky above the market was a thick gray winter fog, mingling with the exhaust of forklifts and diesel trucks. Beneath my feet was a sticky goo, a gelatinous cocktail of fruits from around the globe, relentlessly crushed and blended over years of constant chaos. Wholesalers shouted, struggling with the buyers looking over the hundreds, […]
Apples Are His Business and His Passion
Todd Fryhover has been the epitome of the ‘happy warrior’ in his myriad of duties representing the Washington Apple Commission as president for the past 16 years. A great communicator, who has spent the majority of his life working with and around apples, Fryhover is proud of the legacy he will leave behind for his […]
Networking is Working
We all know that networking is one of the most crucial practices in the business world, yet despite its seemingly straightforward nature, it comes with significant challenges. The phrase “networking is working” isn’t just a catchy slogan; it’s a fundamental principle for achieving success. Effective networking requires careful planning and effort—it’s not just about meeting […]
How a GM Papaya Saved the Hawaiian Industry
A transgenic variety turned around the fortunes of a sector devastated by a virus, becoming a prominent example of how biotechnology can solve real-life agricultural problems.
The Rise of Seedless Lemons
As the industry continues to innovate, the future of the world’s produce aisles may feature an even broader selection of seedless fruit and vegetable options.
Fair Play on Aisle Five: New Grocer Code Rewrites Rules in Canadian Market
The set of rules will enhance transparency and fairness in the Canadian marketplace.
AI Will Make the Produce Supply Chain More Efficient
Although it will take time and much work to properly harness the power of the technology, the benefits currently seem to outweigh the spoils.