Articles

What’s In Your Marketing Toolkit?

Tools help us become better marketers by broadening our thinking and deepening our consumer understanding.

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AgroFresh Solutions Lead to Longer-Lasting Produce

The agtech innovator is celebrating the 20-year anniversary of its flagship product, SmartFresh, which extends the shelf life and maintains quality of fresh.

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Long-term Inflation in Produce

A look at pricing and volume data over the last four years provides a broader view of what has been happening with fruit.

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Superfresh Growers Takes Sustainability to a New Level

As a family-owned business, the company’s leadership has always thought in generations.

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Land Not Found

Developing modern agriculture under China’s strict land-use policy is a major challenge.

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The Fall of a Crypto Mogul

In late 2022 the cryptocurrency sector was rocked by what was perhaps its biggest-ever scandal. The man at the center of it all.

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The Fallen Star of Silicon Valley

Elizabeth Holmes, who became one of the richest young women in the world, promised to revolutionize the world of medicine. She has now.

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Changes in the U.S. Produce Market

Amid times of great disruption, companies must keep on top of what is going on and why.

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Price Inflation Moderating on Fruit, Rising on Vegetables

A look at recent market data paints an interesting picture of changes in retail produce sales.

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Fresh Perspectives on Fresh Produce From Next-Gen Marketers

Unburdened by industry norms, student marketers’ insights provide a valuable lesson for the sector.

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