The Age of Complacency
When intelligence stops pushing back, leadership risks losing the friction that drives real thinking and progress.
New Peruvian Law Could Spark Next Export Boom
The country is betting on lower taxes to boost its farm exports and strengthen its agricultural competitiveness — a move that
has stirred debate over who will truly benefit.
From Nearshoring to ‘Neighborshoring’: North America’s Second Integration Wave
With a new trade review approaching, the region’s success depends on turning supply chains into shared systems of innovation.
Fresh Produce Consumers Have Changed For Good
Years of disruption have reshaped how Americans shop for fresh food, turning routine purchases into more thoughtful, flexible choices.
The GLP-1 Effect: Why Shelf Life and Quality Standards Have Become a Competitive Advantage
Success in tomorrow’s market requires investing in quality, preservation, and health positioning today.
A Confident Outlook For Avocados
After a year of shifting market conditions and steady consumer demand, avocado suppliers are entering 2026 with expectations of healthy crops and attractive pricing, as well as renewed optimism for growth across the category.
A Look at 2025 Fresh Produce Pricing Trends
After two years of volatility, U.S. shipping point produce prices are showing restraint — though global trade pressures continue to leave their mark.
Fresh Produce Consumers Have Changed For Good
Years of disruption have reshaped how Americans shop for fresh food, turning routine purchases into more thoughtful, flexible choices.
Lessons from a Turbulent Year: Finding Opportunity in 2026
As we close out 2025, I find myself doing what most of us do this time of year — taking stock. Where have we been? Where are we headed? And if I’m being honest, this year tested our industry in ways many of us hadn’t seen coming. But here’s the thing: I’m optimistic about 2026, […]
‘Marketing is What Will Really Transform the Produce Industry’
As a second-generation leader dedicated to the company’s legacy, Anthony Serafino is committed to expanding its reach and growing its reputation.