Interview
“We Have to Grow Our Way to Prosperity”
The IFPA chief discusses labor, trade, consumption, retail realities and what it will take to build a stronger future for fresh produce.
Tomato Growth Moves Beyond Volume
As shoppers pay closer attention to flavor and consistency, tomato suppliers see growth shifting toward a higher-value sales mix.
The Great Packaging Trade-Off
Produce companies are under pressure to reduce plastic, but shelf life and food waste are making the shift harder than it looks.
When The Water Runs Short
California growers are investing in efficiency and recharge, but tighter supplies are also forcing harder decisions about what, and whether, to farm.
Divine Flavor: Growing Beyond the Season
Built on deep agricultural roots in Mexico, Divine Flavor has developed into a multi-origin supplier of premium grapes and vegetables.
How Fresh Produce Wins in a High-Pressure Food Economy
Economic pressure has not reduced demand so much as sharpened expectations about how food earns its place in daily life.
Shopper Behavior is Evolving. Strategy Should Too
How segmentation helps us interpret evolving buyer behavior and identify the shoppers powering category growth.
Interviews
Features
Plant-Based Meat’s Reality Check
After winning shopper curiosity and investor attention, the category now faces the harder task of turning trial into a lasting grocery habit.
Citrus Finds Growth in Familiar Strengths
The category is already trusted by shoppers; suppliers now see growth in making the category easier to use and harder to overlook.
A Transatlantic Shift On Gene Editing
A new EU framework for plant breeding will narrow the regulatory gap with the U.S., giving fresh produce breeders more room to develop climate-resilient crops and consumer-friendly traits.
The New Math for Farm Labor
The new H-2A wage formula gives labor-intensive farms some relief, but it does little to solve the deeper labor shortage behind America’s rising farm wages.
Consistent Supply and Flavor Innovation Fuel Grape Growth
Expanded global sourcing, innovative flavor profiles, and growing consumer demand for healthy, convenient snacks are fueling a resurgence in the table grape category.
Produce Industry Braces for FSMA Traceability Overhaul
As the FDA grants a 30-month extension, produce firms face the daunting task of aligning complex global supply chains with the new Food Safety Modernization Act requirements.
